corporateWebsite constructionAnd network marketing are following such a process, from website design, optimization and promotion after the launch, to obtain a wide range of traffic in the target market, and finally through traffic conversion to obtain customer orders。In order to achieve this goal, it is necessary to have a good enterprise network marketing plan。The website construction of all links to do a good job, in order to form a good operating cycle, and can achieve the expected benefits。Website manager ITCASK from its own point of view, to talk about some of the key points of corporate website construction。

First, how to design the website 

The navigation website design should strike a good balance between the user experience and the characteristics of the search engine, or both aspects can be done well。How to design the website?Websites should consider optimization while considering friendly page design。 Pictures that can use text should use text, so that the search engine can extract the keywords of your site after crawling。We all know that graphics can bring users a good experience, but at the same time, we must take into account the distribution of keywords on the website, the distribution is too sparse or too Secret are not conducive to the optimization of the website;Website navigation, as a large part of the internal chain construction, many SEOer have done enough to optimize the effort;But the user experience has to be taken into account。Can the navigation column accurately locate the needs of customers? Can this information Can be valuable to users, not just stacking keyword density。 

Through the above description, can you understand how to design a website? 

Second, the choice of keywords 

Many enterprises think that the keywords are only the products and services of enterprises, which is obviously not very good in network marketing。To sell products and services, marketing starts from the needs of consumers and starts from the point of view of the pain points of consumers, so as to reduce Sales pressure。The keywords of the enterprise website are not simply search products and services, and should be able to better reflect the market positioning of the enterprise。 The keywords of the website are divided into main keywords and long tail keywords。While considering the index and the difficulty of competition, the number of keywords can not be too much, too much will share the weight of each word。Relatively speaking, the competition difficulty of long-tail keywords is not so More, because they are generally in the form of questions, so the home page is mostly articles and questions and answers。Here, an excellent long-tail keyword positioning, can bring good traffic to your website, let you surprise。

3. Update the content of the website 

When many webmasters and corporate SEO personnel think that the optimization of the website is only the update of the website, everyone is interested in making up a small series。After a long time, I found that what I should write was written, and then I had to rack my brains to pop out an article, plus the excellent website If the effect is slow, you will find that seo is a very painful thing。 Here Hefei website construction company Nachuang technology to give advice, the article is not a person born will write。SEO work requires workers to adhere to long-term learning, it is recommended that novices go to A5 forum, webmaster forum above to read。I think it's good Absorb the essence of what others have written, add a little of your own opinion, refine the sentences, add some interactive words, and write a high-quality pseudo-original article。Original content as a website update。Insist every day 1 or 2 articles, I believe that your website is not only updated, your writing level has also improved。At this time, you can try to post some unique opinions to the forum。If it can be published, it will be able to get a lot of forwarding, and the optimization of your website is very good Big help。

Secondly, the update of the content of the website is not limited to the publication of articles。The site should also regularly design new pages to enrich the site。So is it possible to increase the keywords?

Fourth, the construction of the external chain The above describes the internal construction of the website, and the role of the external chain is also very powerful。It can be said that from the point of view of optimization, the effect of the external chain is stronger than the content of the website。But the content of the site is tied to the user experience, which can improve conversions and online flow 量的。Do the website must be based on content;But you can't do optimization without the external chain。The external chain can not only improve the weight of the website, the most important thing is that it brings traffic to your website。Many websites that do not do enough in terms of content rely on some high power Heavy external chain and hundreds of anti-chain, the traffic of the entire website can exceed 500, the weight reached 2, which shows the strength of the external chain。