Wechat mini programIt's the use of a convenient consumer app that many companies are crazy about these days，A well-known product and a well-promoted mobile app that are warmly welcomed by corporate advertisers，Saying this is a mobile app doesn't seem to be true，Because mobile phone software apps are more inconvenient than small programs，It doesn't just take up the memory on the phone，And the content is complex.，As a result, many consumer users hate app phone appAPP，On the contrary, he is especially enthusiastic about small programs。

Of course, the company is not easy to let me go, only after the decision to select small program development and design, marketing and promotion difficulties are also coming, below to talk about what methods can deal with small program development and design and small program marketing and promotion problems?

The small program itself points

1, blockchain technology, key functions are perfect

The precise positioning of wechat mini program itself is "use at any time", which is equivalent to a lightweight APP: wechat mini program will function the APP, save the key role purposefully, and improve the accuracy of solving difficulties。

2, match APP, users feel good

At the user experience level, wechat mini program control module is freely added, can send super clear head picture, and also maintains the promotion of promotional film production at this stage, and does not lose the original ecological APP at the user experience level。

3, release the user's mobile phone memory, save total traffic

Wechat mini program without installation, no free download, low flow consumption, completely release the user's mobile phone memory, to help users save total traffic。In addition, it can quickly store and convenient secondary applications on the desktop of the mobile phone, and completely KO the original ecological APP at this point。

4, low cost, low threshold, easy to use

The development and design of an original ecological APP is more than one hundred thousand, the project cost of wechat small program is relatively low, and the cost of access conditions is low, how to apply for easy, and the background management is effective in actual operation。

5, mobile wechat 1 billion users - potential consumers

Mobile phone wechat has more than 1 billion users at this stage, and dominated by young people, these huge user groups are the backbone of consumption。Wechat mini program immediately connected the more than 1 billion people, the market prospect is immeasurable。

6, a large number of green ecological entrance, total flow mutual conductance, role fill

Incomplete statistical analysis, at this stage, there are more than 60 wechat mini program entrance, in addition to the offline promotion of scanning two-dimensional code, peripheral mini program, mobile phone wechat discovery, search wechat, wechat public number relationship and other common entrance, not long ago to maintain the two-dimensional code image sharing, immediately drainage method in wechat circle of friends。Second, the basic characteristics of small programs

1. Built-in marketing promotion

Release small program, completely free to enable the surrounding small program, mobile phone wechat users within 5 kilometers can see you, deal with the current shop advertising words can not be played embarrassing。The 5km ranking is ranked according to the distance, and the size of the well-known products in the store is not related, in other words, the closer the user is to you, the more advanced it appears。

2, close at hand, use up and go

Small programs are a kind of application that can be applied without installation and download, and can accurately push users with less cost。With the opening of the small program sales market, in the next two years, 80% of the App will be replaced, and the small program can convert the logo into the mobile phone interface, without taking up the running memory。

3、检索

Mobile phone wechat + Sogou search produces a strong Baidu search engine in micro-ecological preparations, and relevant keywords can give your business and stores exposure in the eyes of national mobile phone wechat users。And the search wechat web page also has a convenient entrance to small programs, which generates a lot of exposure and opens opportunities for common small programs。

4, small program code

Even the smallest store is a famous product in itself!张Wechat mini programThe code allows consumers to see the detailed production and operation of your store and discount volumes, which is very convenient!The sunlight code is also different from the two-dimensional code, and the marketing promotion is opened at a higher rate in the scene。